A very good reason to stop flying for fun

Watch the amazing TV advert on this page. Now playing on UK TV in prime time.

Also here on youtube.

Two things to note:

1. The directness of the message and the lack of subtlety. No careful effort not to upset the audience. Or to try to coax people towards better habits. No time for that. Its all hands to the pump and do whatever is required.

2. Its gets pretty hard to justify a long haul flight for fun after seeing this.

A spokeswoman for the Department of Energy and Climate Change has said:

“The ad is directed at adults, but we know that the proposition to ‘protect the next generation’ is a motivating one.
“Climate change is not just a problem for generations of people far in the future; it’s happening now; it affects us and our children, and we owe it to them to take action now to prevent its worst effects.”